Compliance
How to Sell Supplements & Cosmetics in Germany Legally: BVL, CPNP & the Responsible Person
Germany is Europe's largest supplement and beauty market — and one of its most rule-bound. Here's exactly what an Indian brand must...
The Meridian Journal
Selling into Europe, explained
Practical guidance on EU compliance, ingredient rules, customs and market entry for Indian supplement, ayurveda, wellness and cosmetics brands — written by operators who have done it.
Featured · Ayurveda
EU Novel Food Rules for Indian Botanicals: What Ayurvedic Brands Must Check
The EU's Novel Food rule can quietly block an ayurvedic product from sale — even one used safely in India for centuries. Here's what "Novel Food" means, why it applies to Indian...
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Compliance
Is Ashwagandha Banned in Europe? France, Denmark & the 2026 Outlook
Denmark has banned ashwagandha in food supplements and France has issued formal warnings. For Indian brands, one ingredient can decide whether a...
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