A European firm built to carry Indian brands into Europe
Meridian Advisory is a European market-entry firm for Indian supplement, ayurveda, wellness and cosmetics brands. We run the entire journey — regulatory compliance, EU company setup, customs, fulfillment and demand — as one accountable European partner, so ambitious founders reach the EU market once, properly.
Operators who have already made this journey
Most consultancies advise from the sidelines and hand you a slide deck. Meridian was founded by operators who built and scaled a European wellness brand from zero — through every registration, every regulator, every advertising account and every shipment that had to clear EU customs intact.
We turned that hard-won experience into a single, accountable service. Today, Meridian Advisory is the trading name of Herbs Fusion SRL, a company established in the European Union (Romania). That means your registration, your EU Responsible Person, your compliance, customs and fulfillment all run under EU law, on the ground — not managed remotely from another continent. It is the difference between a plan and a market presence.
Four things that change the outcome
Operators, not advisers
We have done the thing we sell. Our guidance comes from having personally registered products, cleared customs and run profitable EU campaigns — not from theory.
A European company
Registered in the EU, we act as your accountable partner under European law — including your Responsible Person, VAT/OSS and compliance obligations.
One relationship, one invoice
Instead of stitching together labs, lawyers, customs brokers and agencies, you work with one firm that coordinates a vetted network end to end.
Compliance before spend
We screen every ingredient and claim before a euro moves, so budget is never burned on products that can be seized, banned or blocked at the border.
Specialists on the ground, coordinated by us
Europe is not one market and no single person covers all of it. Meridian coordinates a vetted network of specialist partners across the EU — each already proven in their field — so you get depth in every discipline without ever chasing a vendor.
Regulatory & compliance
Ingredient screening, Novel Food assessment, labelling and dossier work for food supplements and cosmetics.
Legal & Responsible Person
EU-based responsible person for supplements and cosmetics, plus trademark and contract support.
Customs & logistics
Export from India, international freight, EU import and customs clearance, and duty/VAT handling.
Fulfillment & distribution
Vetted 3PL warehousing in the EU and last-mile delivery to customers and marketplaces.
Marketplaces
Onboarding and growth on Amazon EU and regional marketplaces such as eMAG.
Demand & performance
D2C storefronts and paid social built and run by people who have sold this category in Europe.
The principles behind every engagement
Compliance first
Nothing ships until it is legal to sell. We treat EU regulation as the foundation of growth, not an afterthought.
Evidence over promises
We share realistic timelines and costs, and we would rather tell you a market is wrong than take a fee for a launch that fails.
Presence on the ground
A European entity and network means decisions, documents and accountability sit inside the EU — where your market is.
Discretion
Your formulations, plans and data are handled confidentially and processed in line with the GDPR at every step.
About Meridian, answered
Who is Meridian Advisory?
Where is Meridian Advisory based?
What kind of brands does Meridian work with?
Is Meridian a European company or an Indian one?
What makes Meridian different from other consultancies?
Bring your brand to Europe — once, properly
Begin with a compliance screen of a single formulation, or book a call to map your route into the EU. One European partner, accountable from factory to customer.