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EU Novel Food Rules for Indian Botanicals: What Ayurvedic Brands Must Check
EU Novel Food Rules for Indian Botanicals: What Ayurvedic Brands Must Check
The EU's Novel Food rule can quietly block an ayurvedic product from sale — even one used safely in India for centuries. Here's what "Novel Food" means, why it applies... Read more...
How to Sell Supplements & Cosmetics in Germany Legally: BVL, CPNP & the Responsible Person
How to Sell Supplements & Cosmetics in Germany Legally: BVL, CPNP & the Responsible Person
Germany is Europe's largest supplement and beauty market — and one of its most rule-bound. Here's exactly what an Indian brand must do to sell there legally: BVL notification, CPNP... Read more...
Is Ashwagandha Banned in Europe? France, Denmark & the 2026 Outlook
Is Ashwagandha Banned in Europe? France, Denmark & the 2026 Outlook
Denmark has banned ashwagandha in food supplements and France has issued formal warnings. For Indian brands, one ingredient can decide whether a shipment sells or is seized. Here is the... Read more...